About — Francesca Morroni

Mission

Crafting experiences, not just spaces: design that shapes memories, not just walls.

We are storytellers and we believe in the transformative power of design. It's not just about walls and furniture; it's about creating a stage for your life's most cherished moments. Every detail, meticulously chosen, serves a purpose – to evoke emotions, foster connection, and spark joy.

Our mission is to ignite "meraviglia" – that spark of wonder and delight – within your interior. We want you to step into your space and feel a sense of belonging, a place where memories are made, not just stored. We understand your desire for a space that feels uniquely yours, yet transcends trends. That is why we create timeless interior designs that reflect your vision and needs.

Sustainability is at the heart of our process. We curate beautiful, functional spaces that are kind to the planet, ensuring your story unfolds in harmony with the world around you. We select durable, eco-conscious materials and construction methods to ensure your space is kind to the planet and built to last.

Photo credit GOOD Design Built

Our Ethos

Through a human-centred process we consider how everything in the space will affect mind, body and the planet simultaneously.

We apply an intentional transformative design approach, aiming to create significant and lasting changes in:

Behaviour through a user-centred approach

We prioritise the needs and desires of who will be using the space, considering how they will interact with a space and each other within it.

Form through a holistic thinking

We look at the big picture, considering the relationships between different elements rather than focusing on individual components.

Systems through a focus on impact

We strive to create positive change in the underlying processes that make a space function.

All that with sustainability at the core. We consider the environmental and social impact of the design choices at every stage of every project.

The result is a space that makes you feel better, look better and live better.

Our Values

We are guided by three core values:

Visionary Excellence

Based on strong narratives, we combine innovative ideas with timeless comfort and craft extraordinary designs where every detail is considered to ignite a sense of wonder and inspiration in those who experience them.

Optimistic Integrity

We approach each project with a curious mind, confident in the potential of each brief for unique results. We source with a conscience and craft with passion to complement your vision, nourish your health and protect our planet.

Bold Confidence

We create interiors that exudes a sense of effortless confidence. We bring together a symphony of textures, finishes, and colours, ensuring each element complements the others. We believe in the power of unexpected touches to make the space uniquely yours.

Meet the founder

Whether I am inspired by a new find in a flea market or I am integrating a particular vernacular item into the design, storytelling is at the root of my design philosophy.

I am a London-based Italian Interior Designer creating experiential retail, hospitality, commercial and private residential environments as well as bespoke and custom product designs.

With over 15 years of experience working on high-end international projects for renowned studios, such as Heatherwick Studio and Tom Dixon’s Design Research Studio to mention a few, I am the Creative Director and Founder of Francesca Morroni Design Studio.

I believe in the power of storytelling that reflects your vision and way of life. Our creations aren't just spaces, they're crafted experiences that tell your unique story, always in harmony with the history and architectural heritage of the environment

Discerning clients like yourself appreciate the enduring value of quality and meticulous craftsmanship. That's why I partner with a select group of skilled artisans who share my commitment to sustainability. You've likely sought me out because eco-conscious practices resonate with you, and you can be confident that every material, colour, and finish I choose reflects this deeply held value.